Art by John Held Jr., copy that includes the words “Jazz Age” and “flapper” - it’s about as utterly Twenties as a movie ad could get. Starred Lunt AND Fontanne, the famous stage duo. The fact that the ad doesn’t tout them together indicates that their fame may not have meant much in Peoria.

But it would: by 1932 they’d be offered a million-dollar contract to appear in films. They turned it down for the stage. They both retired in 1960, and left behind a theater named after them. On Broadway, of course.