Again, how times change: the ad employs the smell of cigarettes as a selling point. But for smokers, it would be; the smell of a freshly stuck cig was an aromatic delight - why, it would make you want to have one of your own! Right now! Turn around and get one from the person in the backseat, without remembering you're in a country where they drive on - say, which side do they AHHHHHHHHHH