“Scranton Lace" sounds like some sort of skin condition, but apparently it was the first name in good tablecloths in the Thirties. The ladies are certainly smitten with each other's company, no? It's like they've just discovered they hate the same person, ever so much.
Some photos of the now-gone Scranton Lace factory can be found here, and here. It closed in 2002.
Come to think of it, this doesn't really belong in the health and beauty section, but I put it here because it's soap. Apologies. Refunds cheerfully granted. ;)