Female rifle stars aren't used in ads any more. That wouldn't be helpful to the general cause of improving the future. In these long-gone benighted times, though, Mrs. E. N. Roupe was not only proud of her daughter's aptitude with firearms, she was delighted that Alka-Seltzer dealt with the Nervous Bowel Gas that sometime spoiled her daughter's aim.

The cartoonist, by the way, is Ralph Fuller.

His Wikipedia entry is oddly specific:

Fuller studied at the Chicago Academy of Fine Arts and went to work as a staff artist for the Chicago Daily News. While he was at the Daily News, he received $100 for the first color picture ever published by Life. That triggered a desire to work in magazine illustration, and he moved to New York, where he lived at 17 Livingston Street. After a 1914 trip to England, Fuller and his wife Alexa lived at 217 East 16th Street in Brooklyn. By 1920, the couple and their children Robert and Elizabeth were living at 170 Ames Avenue in Leonia, New Jersey.

Uh - okay, I guess; nice to know. So this is where he lived when he drew.