Even the cows are militarized.
Everything adopts a wartime aspect in these ads; every one is tireless and ceaseless and doing their part - except you know the "General" here isn't thinking "boy, I hope this milk helps whip Tojo faster. Git along, dogies - the Allied strategy depends on us!"
Not to say it didn't; not to say he wasn't aware of his role. But not every moment of civilian life had a military analogue.
Damned few, in fact.