Did the Fifties look like this? Here and there, sure. What counts is what people were told was new and stylish.

Compared to the decades before and afterwards, it was quite novel; I don't think there'd been a forward-looking design movement like it.

ARMSTRONG concerns the ad for the linoleum company; PAINT ETC is everyone from glass to paint to furniture to bathroom fixings. At present there's just a smattering of items from 1956. There's also a fascinating site devoted . . . to paint chips.

When the site's fully uploaded in 2022, there will be over 200 ads. For now, just a few examples.