"Close your eyes. You can almost smell the vinyards." I don't know what vinyards smell like. Dirt? Alcohol? Sweat? Manure?
It's an interesting ad, and I don't mean that in a complimentary sense. The illustration is odd. The copy is peculiar. The "S.S." jammed on the side is uncomfortable.
The France was the longest passenger ship ever built; it was sold to Norwegian Cruise Line in 1979, and scraped in '08. Before that, it was just parked and left alone. Wikipedia says:
The mothballing of the France was met with dismay by much of the French population, resulting in a song by Michel Sardou, titled Le France.
Indeed it was.