I remember seeing this in stores, but I've no recollection what it smelled like. This article quotes Harper's Bazaar:
"The newcomer is Jade East Coral, described as an "island adventure." It's bold, brawny and outdoorsy — actually a light, flower-based fragrance that's very clean, very right for the man who's on the way up. "
A man who was on the way down was advised to find his aromas elsewhere.
There was also Jade East Lime, for those guys who really wanted to be sure what it smelled like.