"I tell you, boss, it's true. Absolutely accurate. I took this brochure on a trip to Egypt, and showed it to our guide at the Pyramids. 'The removable slideby windows!' he exulted. 'Oh to live in a land that has such wonders.'

"'You've heard of them?' I asked. 'Really?'"

"He grew very serious. 'Everyone knows of the famous removable slideby windows,'" he said.

Bob, you made that up.

"Yeah, maybe. Leave it in the copy anyway. If people don't know what they are, they'll say they do."