Hmm: Now a brand in the frozen fish-segment section of your grocery store. But this ad betrays its origins: who knew! They came from a coffee shop?

Actually, the official page says it began as a potato chip stand. They opened up coffee shops, and introduced a popular battered-fish meal. Fortunes were good - they built a structure preservationists are trying to save. One of the subsequent Van de Kamps was a California AG - and his page says his family operatred Lawry's Restaurants, which opens up an entirely different chapter in this book, doesn't it? But we'll get there eventually.

Was there something about Tip's ad that was so compelling people would pause, and say: that's for me!