The Latest Conveniences. Wonder what those might be. An overhead projector. And . . . speakers in the ceiling? Bi-directional doors? Fully transparent windows?

The brochure also promises Sample and Display Rooms, so if you're not having a meeting you can just lay out your goods and spent the afternoon waiting for people to come in and look and buy, as you listen to the vacuum cleaner go up and down the hall and the maintenance man walk past whistling and all the other common motel sounds. No one’s coming to look at your line. You know it. But you’ll still stay until five, just in case.


  In the evening you'll probably get hammered at the Jester’s, then stagger back here and fall asleep watching Johnny, the lit cigarette dropping from your numb fingers to smolder in the rug. In the morning you’ll see the burned spot and move the shag around so it doesn’t look too obvious.

That TV looks almost helpful, as if it could move around and fix things like the “Silent Running” robots. Champagne on ice! Chairs whose fusty style will, in retrospect, seem utterly wrong for the sleek modernism of the era, yet provide a stylistic contrast that will define the era’s aesthetic collisions!

The brochure put "color television" in blue every chance they had. Given the limited palette of the brochure, it almost undercut the very idea, or gave you the idea what it was like to be colorblind.

If you wish to see the entire brochure as originally laid out, here you go. Otherwise: if you're wondering what Sheraton could do when it really went to town? Click on.