That’s a lot of coat.

But this book has a lot of everything. The Montgomery Ward catalog, like Sears, was a compendium of absolutely everything you could possibly want, from socks to hats to guns to safes to TVs to bras.

I won’t do every page, because that would take years. This thing is huge. But we’ll have a hundred page or so, scanned and cleaned for your enjoyment. First up - the insert describing how easy it is to shop by catalog! In case you thought it was a confusing, complicated task.