1942. The lights may have gone off all over Europe, but they're still blazing here. The peanuts, of course cascaded in a flood of neon deliciousness and the rays of the sun behind Chevrolet raked back and forth.
It's almost unnatural to take a black and white picture - motion and color was the point of this place.
Which reminds me: how did the photographer get this shot? Did they call up the company that made the signs and ask them to arrange to hit the STEADY ON setting so they could take a picture of everything burning at once?