Wartime: the man on the Camel billboard wears a uniform.

The Wrigley sign is still up, but the International Casino has changed to Bond's Clothiers, which will introduce something that was almost as impressive in one way, and far more impressive in another.

The Claridge is looking dumpy. Whelan's still open. The Astor is probably feeling its ae.

Space for rent in the most famous billboard location in the country. Not the best of times.