DON'T PANIC - redirect seems FUBAR'd. Your Tuesday Bleat is here.
I know what you’re saying: the Hiatal Progression is stale. You know just where it’s going. TV Guide on Monday, then something about movies, then some mid-century stuff, then 1960s Architectural Digest illustrations of the IBM Technocrat International Style world, then radio cues on Friday. Can’t we have something different? Like, say, Argentina magazines from the 1940s?
You read my mind.
I’m fascinated by Argentina. All of South America, really. It's the way Europe forked off, reproduced , mutated, blended, built its own unique culture and history, but still fits in the Western template.
 |
|
|
 |
|
Chocolate, but something more: why, it's practically medicine!
By getting its elements to be incorporated into the blood IMMEDIATELY after being ingested, chocolate becomes a powerful stimulant and reactivator of energy and will.
"Reactivator of the will" sounds like a film Leni R. made after she followed the boys to South America.
|
|
|
|
It's fun to be far away from the action. You can make jokes.
"Are you going to order ravioli?"
"No, I’m going to eat French."
HAHAHAHAHAHA hey what
In case you're wondering, it's a humor mag, and more. The editor opines:
I wonder what the Greeks reference means. The whole thing is shot through with references the reader knew right away, and the rest of us cannot know unless we consult an expert in wartime Argentinian culture.
Proof that the concept of the Distant City was standard in the southern hemisphere as well:
"Tell me, haven't they taught you to respect your enemies?"
"This is not my enemy: he is my brother."
An ad, you infer, but for what?
When you run it through the OS translation engine, it looks like something from They Live:
|
|
|
 |
|
Arizonas! It says:
"The cigarette has a wonderful language, which attracts us and enchants us... Language of travel, romances, companies and conformity, which make it our great friend and confidant. That's why we are so seduced to bring to the lips at certain moments, a
Arizona!"
There's a sports club with the name Massalin Y Celasco. The Massalin firm is still around, although it's owned by Philip Morris. They don't sell Arizonas anymore, it seems - but they do make Colorados.
|
|
|
|
The magazine had a centerfold:
Yes of course we can find out who she was.
Nené Cao (Buenos Aires, Argentina; April 3, 1920 - Ibid.; April 12, 1993) was a prominent Argentine vedette and dancer, who also ventured into film as an actress.
She began her vocation as a dancer by studying dance at the National Conservatory, where she shared studies with Beba Bidart, Juanita Martínez and Ángel Eleta, among others.
To my surprise:
She was an important star of the golden age. Due to her great inhibition when it came to the nude, she was on the cover of the magazine Cascabel on several occasions, in which Rodríguez Lorenzo published a "sexy wave" in its central pages.
This indicates that Cascabel was more important or influential than I thought. I mean, it’s not as if I know anything about this, but I just thought it was a joke mag. It was a political satire magazine, running from 1941 to 1947. (Got this from a Spanish-language wikipedia page)
By December 1946, after increasing difficulties in distribution and obtaining paper, the Post Office cancelled the benefit of the reduced rate of "general interest" assigned to that magazine, which, when reporting on it in its edition of December 24, 1946, stated: "We do not know why, in the opinion of the Correo Central, Cascabel has ceased to be a publication of "general interest"; has it dropped to be of colonel interest?" An obvious allusion to the former colonel - already general and president at that time - Perón.
Finally, the lack of good humorists and government measures caused Cascabel to disappear at the beginning of 1947. Its readers had already been absorbed by Rico Tipo, a magazine that was rising rapidly.
But someone saved them and scanned them and they live on a spinning drive somewhere.
Oh, about that cover - here's the back.
Get it?
|
