Today, Hiatally: For all you Mid-Century fans, it’s another model dream house. (The banner above is the grainy cover illustration from BHG, run through some enhacing programs.)
This is the Dream.
It can be yours - if you help finish a Jemima Jingle.
Simple contest.
 |
|
|
 |
|
They go real well with cooked pig meat |
|
|
|
Here’s the floor plan. Click to embiggenate.
Three bedrooms, a “beach play area” with sand, room for all in a modern, compact California style.
No no people should want to live in an apartment in Brooklyn not this
Gedouddaheah.
Some small, fuzzy details, taken from the ad, compared against the pictures in the magazine:
You’ll note that the pictures line up exactly with the colors and patterns in the floor plan:
I don’t think there’d ever been such a clean and forceful break with traditional styles. Well, the 30s, yes, but those were movie sets. Few people went Moderne. This was a nationwide sweep to a new paradigm, and you can understand why the modern-minded people liked it.
A hundred houses were built across the country. You can check the list and see what’s still standing. Duluth:
Nicely updated. Then there's the Minneapolis example:
The whole magazine - it's 1954, by the way - can be found here, with a sign-up (free) to the BHG archives. You'll also find suggestions for improving your own older non-dream home.
That is wild. No, I would not want to live there.
A bright and interesting room for children!
Let's isolate that mural and straighten it.
That's a lot.
It's an optical illusion! There aren't any plants. It's wallpaper!
I wonder how many people did this and when all examples were removed, or whther there's still a bedroom somewhere with this stuff.
This might be the only one that aged well.
I know it's all idealized and appliances are better now and people make more money and TVs are bigger but -
But man, sometimes you think they had it good. They had it real good.
|
