1947 ad: Mush Muscle Marvin

Here’s how you breed a bell-tower sniper, I guess. It’s not enough to berate the kid from the stands; a truly concerned father will coin a humiliating name and pass it around, so all the men can shout it from the stands.

IT’S YOUR FAULT, says Dad, looking up from the latest issue of British Affectation Quarterly. Note the brisk transition from Mom wincing under butt-head Dad’s attacks to her happy revelation with the kindly nurse. They’ve already talked about Marvin’s problem. They’ve already prescribed the solution. Now they’re bonding over the details. What happens next? Click on.