1947 ad: Jellyback Jim

Never thought of Fried Liver as something that epitomized the Appetite Vitamin. It seems to embody the absolute opposite. But it worked for Jim: no longer a Jellyback, with all the locker-room taunting and yarble-aimed towel-snapping that entails. He’s the winner. He’s now truly Father’s boy. If only Father was around the house more. If only he seemed to like Mommy more. If only he didn’t drink that smelly brown stuff and stand on the porch at night and smoke and then come inside and yell about things. Jim could always see it in his eyes: jellyback.

If I ate four slices a day, dad, would you love me then? Would you?