In the early sixties the alley between two buildings was claimed by Reed Travel Agency, and rechristened Reed Lane. It seemed exotic and mysterious when I was an impressionable early-teen – a midblock alley with a name? Why, itt’s so European!

Walk through Reed Lane, and you were rewarded with this: an old ad for Reed Travel. Steamship. There’s really nothing more to add, is there? Steamship.

Gone now.