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Like the Black Building elevator doors, those letters had great appeal to me as a kid; there was something exotic about their slender shapes. Letters like that make you want to take up smoking and book passage to Paris.
For much of the latter quarter of the 20th century, they were hidden under a Hee-Haw era crapulescent shingled façade. Shingles! That’s all you need to know about the 70s, right there: shingles were generally regarded as an aesthetic improvement over shiny black Vitrolite.
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