Orange was a beloved 30s color, I suspect;  you found it in the designs of the '33 and '39 World’s Fair. The green makes the car look like it’s made out of Fiestaware, eh? Maybe it is.

Not a great year for the auto industry or the economy, but the average reader of this magazine seemed to be doing okay. Based on the ads, anyway. This is from the National Geographic,  and the ads are aimed at the uppermost of the toppermost – nice cars and luxury cruises, and more.

As for Knee-Action, it’s a type of suspension that lets the wheels go up and down without taking the whole damned axle with it.  You know, the way you jump up and down and don’t feel a thing because your knees absorb the impact. Or something like that. (Cue the long, helpful letters from the automotively inclined!) However it worked, you would have thought they could have devised a better name, but apparently car ads still had a literal quality intended to assure the customer. This is science. This is machinery. We are serious.

Soon enough they’d be calling it Dynaction or DampoBump or NoJar Fluidic Rideometers, or something equally fanciful.