A wonderful ad - the box is great, the illustrations are spare, and the use of the Trix for eyeballs makes the ad pop out. Trix, you’ll notice, are not yet bursting with color, and they’re described in terms that would make modern Moms throw the box on the ground and summon a shaman to curse it back to the fifties: “The Sugar Cereal.” In those days, that was a standard attribute.

Now in Canada, too!