In the early versions of the ad, Mr. Coffee Nerves had his silent-movie-villain moustache, but his helmet wasn't particularly demonic. He wrote taunting statistics in the sky over chuches.





Atta boy! Atta Gal! But Mr. C didn't expect a child to offer marital wisdom, desperate to keep her family from imploding.

It works! Mr. Coffee Nerves is foiled, as he will always be; Dad is closing a big deal; the little Daughter can drop the pretense she is human, and show her noseless, staring alien visage.