||Surprisingly, the company survived the plaid debacle. Raoul succeeded in replacing the companys board of directors with his own hand-picked men, and in 1955 he forced his father out of the company.
Bitter? For a while, sure. Like until about ten minutes ago. Oh, wait, I was wrong, I just remembered: Im still bitter. Little bastard. Let me tell you what he does - says hes making me head of his new line of Senior Leisure Wear. Makes me parade around Manhattan in these suits hes designed. They wasnt made of Swetz-alot, either, so not only do I look like Im wearing the pyjamas of a Cuban pimp, Im back to stinking like last years lettuce.
Barney Dorcus died in 1973 when he fell asleep with his arms over his head. Cause of death was asphyxiation. In his last years he had mellowed somewhat, coming to terms with his sons design aesthetic. At least its true to the Dorcus family trait, he said. It stinks.
Raoul Dorcus was the companys sole designer from the early sixties to the mid seventies, and one can safely say he was the most influential man on the fashion scene for a decade and a half. Following is a selection from the company portfolio. All I want, Barney Dorcus once said, is for the family name to live on after Im gone. I want it to mean something. I want people in the future to look at another guys outfit and say, whatta Dorcus. And I think they will.
Minus one syllable, of course, they still do.
NEXT: Photographs from the Dorcus catalogues, including designer's notes, publicity releases, in-house memos, etc.