Comfo-gard – the misspelling is your guarantee of satisfaction! As our model demonstrates, it's the perfect foundation garment to wear when shielding your eyes from atomic blasts.

It's for those (hushed voice) certain days. The comic is from 1955, two years before the scientific discovery and identification of menstruation; hence the euphemisms. They simply didn’t know any better.

I’m a guy, so I don’t have those certain days. can’t appreciate how a belt-and-suspenders approach to these things might be welcome, or why it would be sold with a model who appears to be auditioning for one of those True Crime mags that were really wankbooks for bondage freaks. So. Speaking as an outsider, I’ll just say this: If I had a Flow on Certain Days, and pads were the only thing available,  the single attribute I wouldn’t want my underwear to possess would be liquid proof.

Because it’s got to go somewhere.

On the other hand, it certainly put those pin-centric certain-day blood-concealment foundation garments in the shade.