1949. Ten years later, they're still pushing the football-victory-equals-justification-for-intoxication angle. This may be the only ad in the history of advertising that showed a fellow unable to find the bed because the room's spinning. No paper would run this today; we'd get bales of angry letters. But they took all comers in those days, including a healthy portion of liquor ads. If you'd like to see those, head here.