It's a pretty good sign, when you see a pram parade lined up outside a store, that mothers are inside doing a smart bit of shopping. --Life, 1950

This is the sort of image that makes no sense today, no sense at all. The idea that women would leave their kids outside the grocery store - well, you might as well send out invitations to all the creeps & tot snatchers. But obviously things were different in 1950, or this ad would have struck the majority of Life subscribers as ludicrous nonsense.