Pointless asterisk, no? "Warning! Caveats apply! Shelvdorishness may not be available in all situations! Consult your manual!"

It's just a trademark registration.

I wish there'd been a Mission: Impossible ep that took place in El Shelvador.

What a boon the door shelf was; how we take it for granted now.

"Boss? The Pepsi man's here with the check."

"Great. Now get those slackard bastards at Crown Royal and Snider's ketchup on the line."