Vermeer couldn't have done better.

The artistry of the early Jell-O booklets is something that deserves our attention and admiration; here's something quite simple and, well, boring - but the skill devoted to ennobling the humble substance is a triumph of the advertising art, as well as a tour of the illustration styles of the time.

But there was a grim Depression subtext of gender confusion and starvation and the brutal evaporation of class distinctions! Also salads. Let's begin.