Why? You have to ask? Because our clip-art chemists interrogate blue fluids at eye level, that’s why! Says the text: “One of the busiest departments of the Knudson Creamery Co. is its ultra-modern research laboratory; here, a select group of food technicians keep constant vigil over existing products to guard the high quality product standards of the Knudsen Creamery Co. and to develop new appetite-pleasing dairy products.” That was 1958: people could not only use the word “ultra-modern” with a straight face, but they could use it to describe milk. You can practically see Jetson-style cows flying around the barn with little rockets strapped to their midsection. If that flask ever starts talking, he's all ready to take dictation.