BABY-ASS SMOOTH (1948)

This remarkable piece was commissioned by the Sunbeam corporation, and provides unnerving subtexts on a variety of levels. Sure, the guy on the right looks smooth. But he looks like a girly-guy who couldn’t raise a beard if you stuck a shunt in his arm and poured in testosterone distilled from the blood of Navy SEALs. He probably has to shave twice a year - once when he gets that June O'Clock Shadow, and once for Christmas, because that’s when he gives Mother a kiss after supper, and the brittle old hag complains if he scratches.

Now for the man on the left: why? What is the ad lacking if you don’t include a man beaming an intimate grin at his freshly-shaved buddy? For that matter, are either of them wearing clothes? Perhaps this is their pastime: let’s shave ourselves and play “Olympics.” I’ll be Roman - you be Greco!

On the other hand: what a nifty piece of technology. Ergonomically useless, heavy as a brick, but it looks cool.

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