It has the hallmarks of devotional artwork, but it’s not certain what is being worshipped, or why. Perhaps the soldier on the left has gathered everyone around to show them what’s found. Swear you won’t tell? Swear? Okay, it’s under my helmet - it’ll grow as soon as I let it out. . . what do you think, guys? Huh? It’s a carriage! It glows! I just found it one night by my bunk!
And his fellow servicemen are just completely weirded out about this whole thing but don’t dare say anything, so they just . . . smile . . . and wonder what the HELL is going on. The guy on the right has just emptied his K rations in his drawers, I believe. Then again the guy second from the left seems a little too eager to believe. I want to meet these small glowing carriage builders! I do I do I do!
Its wartime theme clearly places it in the Genre of Domestic Reassurance genre that filled WW2 magazines. The F on the carriage was the clue for our researchers; we have discovered that cars once bore a plate that said “Body by Fisher.” This ad, then, assures the home front America we’ll be making lots of neat new cars after Hitler’s dead, and servicemen will like them all the more because they trust the machinery we’re making now. Oh, and buy Bonds.
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