Magazine layout as folk art.
It was bad enough to have a face fully-involved with empurpling pimples, but the bifurcated look must have been really embarrassing. Then again, it tells people you’re on the mend!
Brilliant scientific argument: 45% were cured, 38% were “decidedly improved,” and 17% were improved – it adds up to 100% successful! Come and get us, FDA!
You wonder what it was. Hair cream and kerosene, probably.