Sorry for the scratchy messy scan, but I couldn’t get the thing to be legible AND under 60K. Life’s a trade-off.

This matchbook offers an Opportunity for You, the Cavalier Smoker. Why, you could “get the gleaming Hamilton gold finish costume pin in red, gold and black with full safety catch for only the fronts of 2 Cavalier cigarette packages and 25 cents.” Why anyone would want to wear such a pin is beyond me, but things were different half a century ago.

From a cig-history website: “The catchy brandname, plus the free Cavalier gift pin, were an inspiration to a group of former Chicago Boy Scouts that wanted to march in parades and perform in major competitions. In 1950 the Cavaliers Drum and Bugle Corps decided to take their name from the cigarette, and then used RJR's distinctive gold pin to decorate their hats.” The site has a picture of the pin.

As for the Cavaliers – well, once again, the web is a wonderful thing.

I should also note that the Cavalier came in TUBS, which you have to admire for convenience and honesty. C’mon, you know you’re going to smoke 100 of them. You might as well buy one hundred. They only cost 79 cents, after all.