I heaar the fellow who doubled the Mellow process retired to a private island in the Caymans.

Actually, it was just some gobbledegook invented by a MadAv striver, but it did the trick; my Grandpa smoked Old Golds for 60 years or so, and I’m sure he would have chosen another brand if the Mellow factor had been halved.

A reminder that the World’s Fair of 1939 wasn’t the only world’s fair going on. Nice timing, guys!