When this matchbook was issued, the Berios had been making olive oil for almost a century. I’m not sure when this item was produced, since the war played hell with Berio’s distribution. As you might imagine. The company had rebounded by the 50s, but these matches came from a collection of WW2 material – so who knows. In any case, it’s not a very good matchbook – all you saw on the front was a lawn, a building, and a windowbox, and when you struck the match the chef – and the brand name - was upside down. Looks nice like this, of course, but that’s not how it was seen in daily use.

The website, on the other hand, looks fine.