I like the wording: catering to the needs of THIS neighborhood, as if there's something special. Well, given the address, perhaps they're stocked with sunburn-and-hangover treatments. The back: "prescriptions filled with extreme care." Brilliant wording; it suggests that any other place that merely fills them out with care is probably run by a shaky-hands alky who'll put arsenic in the bottle if he's having a bad day.