Mmmm, mmm: age-flavor. "Simply say 'Ekhardt & Becker'" ignores the fact that it's much easier to say Blatz or Pabst, and faster, too. Your beer would arrive faster.

This article says E & B "purchased a local Detroit brewer, Schmidt, in 1951. And then in 1962, they merged with another Detroit brewer, Pfeiffer, a firm that had recently built a magnificent Art Deco styled brewery that still stands on Beaufait Street. But small local brewers were losing the advertising war and Pfeiffer did not have long to survive. They were out of business by 1966.

The brewery was converted to housing, and you hope they got the beer smell out before they tried to sell the units.