Standard chain-wide gimme matches for the lunch counter; individual stores put their address in the blank spot. It wasn't a lunch counter, but a lunch department. Makes it sound more like another product integrated into the store, I suppose. Excuse me, where can I find a hamburger? That would be in the lunch department, ma'am.
When did they decide to put lunch counters in variety stores? Isn't that like putting stockings and perfume in a diner?