Portis was known for the “Bunny Soft Firma-Felt” hat, which put the competitor’s Weasel-Hard Flaccid-Flannl brand right in the shade. This matchbook reminds you that a hat was necessary for modern mating rituals – but the sequence of illustrations doesn’t really make a good case for the Portis line. How do you look to her?

Like month-old chopped liver, apparently; the stuck-up skirt is walking right past. The other side of the matchbook shows our hero grinning in front of the dark river in which he’s thrown the woman, the shimmering glistening moon behind him. The moon told me to do it. The moon says so many things.