An item of surpassing loveliness. Yes, the humble matchbook can be a thing of beauty - just look! And marvel! I suspect the building didn’t look like that; surely something that stately and modern would have survived in swank Beverly Hills. There’s just a hairstylist on the site now. (Actually, not any hairstylist - Christophe! Stylist to President Clinton!)
It was probably a typically Californian establishment, catering to pure-food faddists who believed beet juice was the secret to regularity. Somehow a series of bleeding fruits and vegetables doesn’t look as appetizing as it might, but you have to admit it’s a nifty piece of work.
Cocktail bar? Really? Beet juice and bourbon? Never tried it.