Now's the point in his career when he brings sexy back.
This was one of three albums he put out in 1960. Three! The gimmick is simple: all songs with a woman's name in the title. But note: The hat is gone. The vest is gone. The bow tie, the garter: gone. He's smooth now. He's in his prime. It's a new look, and a new direction.
But what if it didn't sell? What would they do then?