The Birmingham News bought the statio in 1934, and renamed it accordingly. SGN: South's Greatest Newspaper.

The golden days of AM Radio:

During the 1950s the station moved its studio to the Southern Life & Health Insurance building. It also built a "Sky Castle" studio in the parking lot of Eli's Drive-In where deejays took live requests from teenagers cruising the area.

It's WAGG now. Really. "Alabama's Greatest Gospel" or A. G. Gaston, its owner. Or both!