Wikipedia continues:

"William Matson had first come to appreciate the name in the 1870s while serving as skipper aboard the Claus Spreckels family yacht Lurline (a poetic variation of Loreley, the Rhine river siren)[1] out of San Francisco Bay. Matson met his future wife, Lillie Low, on a yacht voyage he captained to Hawaii; the couple named their daughter Lurline Berenice Matson.

"Spreckels sold a 150-foot brigantine named Lurline to Matson so that Matson could replace his smaller schooner Emma Claudina and double the shipping operation which involved hauling supplies and a few passengers to Hawaii and returning with cargos of Spreckels sugar. Matson added other vessels to his nascent fleet and the brigantine was sold to another company in 1896. Matson built a steamship named Lurline in 1908; one which carried mainly freight yet could hold 51 passengers along with 65 crew. "