The 30s design was rather nifty, too. Wonder if FDR wore that hat out in public much.

Interesting lesson in product design: it was more or less consistent for 28 yearsuntil it broke the mold, dumped the colors, changed the typeface, and introduced a squished-oval tissue-extraction interface. But if you look at the box you'll see they kept hints of the four-panel design - intended, perhaps, to reassure the customer on a level slightly below immediate conscious observation. Very hip and with-it, etc., but if they brought back the '36 style, I'd buy it. It almost looks like it has medicinal value.