#3 is like an enigmatic Twin Peaks message: “When in squares, he points.” #4 could be a young Dale Cooper, in a way, even though his obvious intention - kidney-punching#3 because he screwed up the last movie - would be out of character for Coop.
Was #9 necessary? Would profits have declined if they hadn’t made it? But say what you want: these guys are groomed. Buttoned-up and sharp, high and tight. Once that fell out of style, it would be impossible to bring it back.
No one wants to do more when they’ve been told it’s cool to do less.