I’d give anything to know where this was shot - that’s a skyscraper rising in the background, probably in LA. But the men are looking at something else, which must be industrial, because these things look like work togs. I have no idea what the guy on the right is holding. The battery is interesting, though: Riverside was a Montgomery Ward brand.

In the background, upper left corner? Pretty sure that’s Texaco. Pretty sure they weren’t asked if they minded whether someone sold a competing battery across the street.