"The Old West has vanished. The genuine article is gone. Except for these toys."

Mattel in the New Yorker? It's aimed at the parent. "Your child may see these toys on one of our television programs." If so, rest assured that these replicas of old weapons are made with "thoughtful originality."

Yes, I know: celery. Bags always have to have celery, and you know what that means. No wonder mom's not in the shot.