Bob, go change the sign. Some of the letters are poorly spaced.
"Okay, boss. Let me just fix a lunch for the trip. Be back in a few hours."
Takes a while to see the face in the sign; not immediately apparent - unless you were familiar with hood ornaments. The Braves was Milwaukee's old baseball team, whiich played its last Wisconsin game in 1965. Then they moved to Atlanta.
The motel probably considered changing its name; people hate it when teams move. It calls everything in the universe into question.