If you didn't know what you were looking for, you might never recognize it. Centrally located! If you turn around you can see the mountains, but the Chapel's another matter.
Williams Embers is not the most welcoming motel name I've ever heard. "Embers" sounds okay, if you're assuming the fire is controlled and will not spread to the bedsheets, but sticking WILLIAMS on it looks like he was trying to make a point about something.